The health & fitness industries forgot women over 40.
We didn’t
BUILT BY WOMEN, FOR WOMEN
You know something has changed…
At some point, what worked stopped. Your body changed. The advice didn’t. It’s time for fitness and health guidance grounded in research on women over 40.
Workouts that used to energize you now exhaust you.
Sleep is lighter, shorter, and less restorative or absent.
You’re anxious, overwhelmed, not yourself.
Your hormones are changing. No one is connecting the dots.
A DIFFERENT STARTING POINT
Your body is different.
That’s not a problem.
It’s where we start.
Why it works
Backed by the science of the transition.
Every program is built around the science of how women’s bodies change through perimenopause, menopause and beyond — not generic fitness advice.
3x
Resistance training three days per week can significantly improve bone mineral density in postmenopausal women.
A 2023 network meta-analysis of 19 randomized trials involving 919 women found three days/week of moderate-intensity resistance training performed best for improving BMD.
70%+
Higher-intensity resistance training — ≥70% of one-rep max — significantly improves bone density at the hip and femoral neck.
A 2025 meta-analysis of 17 randomized trials found ≥70% 1RM particularly effective at these important skeletal sites.
2020
Women studied across 21 randomized trials showing exercise significantly reduces symptoms of depression and anxiety during the menopause transition and menopause.
Every rede program designed with and reviewed by a physician and physiologist.
